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Analytics & Insights

These blogs highlight our data diving efforts to find the most up-to-date ecommerce statistics and timely insights from our leadership, partners and outside sources along with helpful advice for using key performance indicators and metrics to your advantage.

  
Recent Posts
BlogInsights

Top 20 Subscription and Ecommerce Metrics (Charts Included)

Top 20 Subscription and Ecommerce Metrics (Charts Included)

Hone your business intelligence with these top subscription metrics. See exactly how to measure ecommerce success to make data-driven decisions for your brand.

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NewsInsights

Vehicle Subscriptions Show Promise Despite Roadblocks

Vehicle Subscriptions Show Promise Despite Roadblocks

Some luxury car brands are having trouble accelerating their vehicle subscription programs. But our CEO shares why he is optimistic about the future of car subscriptions.

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NewsInsights

Key Findings: 2021 Ecommerce Platforms Report

Key Findings: 2021 Ecommerce Platforms Report

See the top trends and strategies for online selling. This report shows how commerce platforms progressed during the pandemic and how businesses can stay ahead of the competition.

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NewsInsights

April 2021 Subscription Commerce Index Highlights D2C Demand

April 2021 Subscription Commerce Index Highlights D2C Demand

See direct-to-consumer subscription insights, key friction points during subscription sign-up and tips for retaining “subscription curious” consumers. Find it in the April 2021 Subscription Commerce Conversion Index and related infographic.

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BlogInsights

What Legacy Brands Can Learn from Performance Marketers

What Legacy Brands Can Learn from Performance Marketers

The best ecommerce platforms enhance a data-driven approach to marketing that leads directly to results is something.

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BlogInsights

The Formula for Calculating Customer Lifetime Value

The Formula for Calculating Customer Lifetime Value

Customer lifetime value (CLTV) is one of the most important metrics for subscription ecommerce businesses. Using these formulas can help improve customer acquisition and revenue generation.

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NewsInsights

California Proposes Financial Watchdog Agency

California Proposes Financial Watchdog Agency

California is set to create a financial protection watchdog agency. Our CEO Brian Bogosian gives his take on why this is a step in the right direction for The Golden State.

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NewsInsights

sticky.io Report: Brands Lack Resources, Expertise to Fight Ecommerce Fraud

sticky.io Report: Brands Lack Resources, Expertise to Fight Ecommerce Fraud

As ecommerce grew in 2020, so did fraud. Find out how brands and retailers are fighting fraud and the biggest threats our new report uncovered.

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NewsInsights

How Brands Can Build Their Omnichannel Muscles

How Brands Can Build Their Omnichannel Muscles

Brands must create a seamless omnichannel experience for prospective customers. sticky.io’s Vice President & Chief Product Officer Lyn Tran details how brands can rise to consumer expectations with the right approach.

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BlogInsights

Subscription Management: Tools That Drive the New Ecommerce

Subscription Management: Tools That Drive the New Ecommerce

Savvy online retailers in all industries offer subscriptions, and to get the best results possible they need an all-in-one ecommerce platform.

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BlogInsights

How Brands Can Optimize the Modern-Day Customer Journey

How Brands Can Optimize the Modern-Day Customer Journey

As buyers jump between various channels during the customer journey, brands must take these steps to ensure the process is personalized, fast and frictionless.

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NewsInsights

COVID Disrupted Consumer Packaged Goods Distribution. Now What?

COVID Disrupted Consumer Packaged Goods Distribution. Now What?

The pandemic is forcing CPG brands to reach customers in new ways. See the moves more brands are taking to maintain their positions in consumers’ homes.

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BlogInsights

Are You Doing Enough to Fight Ecommerce Fraud?

Are You Doing Enough to Fight Ecommerce Fraud?

Ecommerce fraud is on the rise. Learn how to protect your business and customers from evolving fraud trends and new vulnerabilities.

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BlogInsights

Quality Traffic Guide: Essentials for Analyzing Campaign Traffic

Quality Traffic Guide: Essentials for Analyzing Campaign Traffic

Improve the traffic quality for your direct marketing campaigns. Use this guide to take an in-depth look at your traffic and learn the true measures of success.

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BlogInsights

Uncovering Early Traffic Quality Indicators

Uncovering Early Traffic Quality Indicators

Identify early on if campaigns are on track. Here’s how digital advertisers can quickly determine if they’re receiving quality traffic for their online marketing campaigns.

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BlogInsights

Should CPG Companies Go DTC?

Should CPG Companies Go DTC?

CPG companies can adapt what elements of a DTC approach work for them, but they need the right technology to do so.

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BlogInsights

Telltale Signs to Migrate Ecommerce Platforms

Telltale Signs to Migrate Ecommerce Platforms

Is it time for a new ecommerce platform? See if your current platform is driving your business toward its full potential.

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BlogInsights

Need A CBD Merchant Account? High Risk Payment Processing Explained

Need A CBD Merchant Account? High Risk Payment Processing Explained

The largest barrier to entry in the CBD marketplace very well may be obtaining a CBD merchant account.

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BlogInsights

Ecommerce Insights: Key Strategies to Increase Average Order Value

Ecommerce Insights: Key Strategies to Increase Average Order Value

Increasing average order value is essential for boosting revenue and initiating long-term customer relationships. Learn how ecommerce merchants and brands can boost AOV.

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BlogInsights

Rewind: 4 Types of Ecommerce Fraud You Might Be Missing and What To Do

Rewind: 4 Types of Ecommerce Fraud You Might Be Missing and What To Do

We teamed up with our fraud solutions partner Kount, an Equifax company to teach merchants how to fight ecommerce fraud. Get the key takeaways from our webinar and study.

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