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Blog tags:

Analytics & Insights

These blogs highlight our data diving efforts to find the most up-to-date ecommerce statistics and timely insights from our leadership, partners and outside sources along with helpful advice for using key performance indicators and metrics to your advantage.

  
Recent Posts
BlogInsights

A Beginner's Guide to Email Marketing

A Beginner's Guide to Email Marketing

Here, we’ll give a step-by-step breakdown of how to get started with email marketing and optimize campaigns for maximum results.

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NewsInsights

How sticky.io Enhancements Empowered Merchants During the Pandemic

How sticky.io Enhancements Empowered Merchants During the Pandemic

Businesses and merchants had to quickly adapt to new challenges in 2020. CEO Brian Bogosian explains how sticky.io’s platform upgrades enable merchants to be more flexible during the pandemic.

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BlogInsights

Preparing for Business After the Coronavirus

Preparing for Business After the Coronavirus

The world is changing very quickly. If you’re an online retailer, you need a unified ecommerce platform to keep up with the pace of change!

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BlogInsights

The Science of Customer Emotions

The Science of Customer Emotions

Emotionally connected customers buy more, visit more often, care less about price, pay more attention to your messaging, and refer friends and family.

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BlogInsights

How To Sell CBD Online: The Ultimate Guide To Get Your Hemp Business Running

How To Sell CBD Online: The Ultimate Guide To Get Your Hemp Business Running

The rush to sell CBD online is here, but it’s not as easy as you may think.

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NewsInsights

How Live Concert Cancellations Could Impact the Ecommerce Space

How Live Concert Cancellations Could Impact the Ecommerce Space

Our CEO Brian Bogosian shares how businesses and artists need to find new ways to distribute the content consumers would typically find elsewhere prior to the pandemic.

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BlogInsights

4 Business Intelligence Habits of the Top 1% of Our Customers

4 Business Intelligence Habits of the Top 1% of Our Customers

Although there are endless success stories that confirm data can add enormous value, it is hard to know where data fits in on an everyday basis. Today, the rise of technology and SaaS solutions has made it easier for companies, more than ever, to acquire data analytics capabilities in a variety of ways.

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NewsInsights

sticky.io CEO Urges Caution for SPAC Market

sticky.io CEO Urges Caution for SPAC Market

Special purpose acquisition companies (SPAC) are gaining popularity. Our CEO Brian Bogosian explains why it might not be the right move for every business looking to go public.

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NewsInsights

When Cross-Selling Goes Wrong

When Cross-Selling Goes Wrong

How can merchants hit the sweet spot between creepy and helpful when cross-selling products and subscriptions? Learn the tips and tricks outlined during an interview with PYMNTS.com.

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BlogInsights

Key Lessons for Building Your Brand Online

Key Lessons for Building Your Brand Online

Strengthening your brand online is critical for growing your business. Read these ecommerce best practices for inspiring brand loyalty and increasing revenue online.

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BlogInsights

What’s Next for Affiliate Marketing

What’s Next for Affiliate Marketing

Some parts of the affiliate marketing landscape will remain unchanged, while others will be very different. See predictions for affiliate marketers and learn what that means for digital advertisers and merchants.

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ReportsInsights

How Brands Are Fighting Ecommerce Fraud

How Brands Are Fighting Ecommerce Fraud

Chargebacks, identity theft and bot attacks threatened merchants as the world moved online during the pandemic. See how surveyed brands, retailers and agencies fought fraud and identified security gaps.

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ReportsInsights

June 2021: Subscription Commerce Conversion Index

June 2021: Subscription Commerce Conversion Index

Discover how merchants who devoted efforts to engaging “subscription curious” consumers benefited in the middle of 2021 and which subscription features merchants restricted.

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ReportsInsights

April 2021: Subscription Commerce Conversion Index

April 2021: Subscription Commerce Conversion Index

The pandemic triggered a boom in subscription commerce activity and “subscription curious” consumers spent more time browsing online. See subscription features consumers valued most during the start of 2021.

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ReportsInsights

D2C and the New Brand Loyalty Opportunity

D2C and the New Brand Loyalty Opportunity

New direct-to-consumer trends and the pandemic drastically changed consumer buying habits. Dive into the shifting state of brand loyalty and discover how to position your brand to capture DTC customers.

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BlogInsights

The State of Subscription Commerce

The State of Subscription Commerce

Findings from our latest Subscription Commerce Conversion Index show how the subscription commerce landscape has evolved in 2021. Get key takeaways from the November edition and learn how to delight today’s subscribers.

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ReportsInsights

September 2021: Subscription Commerce Conversion Index

September 2021: Subscription Commerce Conversion Index

The comprehensive insights brands need to retain current subscribers, acquire new ones and surpass rising consumer expectations.

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ReportsInsights

November 2021: Subscription Commerce Conversion Index

November 2021: Subscription Commerce Conversion Index

Explore key drivers behind the growing demand for retail subscriptions in Q4 and win more subscribers with flexibility, free trials and convenience.

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BlogInsights

How to Leverage Data to Scale Your Subscription Program

How to Leverage Data to Scale Your Subscription Program

As third-party data becomes increasingly difficult to obtain, subscription data is more important than ever for understanding customers. Our SVP of marketing Thomas Marks explains how tracking essential metrics can fuel subscription growth.

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BlogInsights

Q&A: The Power of Modern Billing Technology

Q&A: The Power of Modern Billing Technology

Our SVP of marketing Thomas Marks and Forrester Research Senior Analyst Lily Varón shared their billing technology expertise during our live webinar. Lily sat down afterward to answer a few of the webinar attendees' most insightful questions.

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